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SEO & GEO consulting for B2B SaaS

SEO that grows SaaS revenue,
not just rankings.

Most SaaS content programs produce traffic that never signs up. I work on the search demand your buyers actually have, the pages that answer it, and the foundation that gets you found in Google and cited by AI assistants.

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  • Google search and AI search (GEO)
  • 8+ years in marketing across SaaS and hospitality
  • Based in Italy, working globally
Cristian Ungureanu

Case studies

What the work has produced

Two case studies — a cold email platform and a web scraping API for developers. Every figure below is a reported number over a stated period, not a projection.

6.5×
organic traffic 4,100 → 26,700 monthly visitors QuickMail · Jun 2021 – Jun 2023
3.7×
new trials a month 77 → 286, with SEO as the primary acquisition channel QuickMail · over 2 years
$125.6k
new MRR from organic signups 1,910 new self-serve subscribers in 12 months ScraperAPI · 2024 – 2026
15%
of new leads from AI search 114 leads in 13 months, from a channel that produced none before ScraperAPI · ChatGPT, Gemini, DeepSeek

How we work together

Three ways in

Same work underneath — the difference is how much of it I own and for how long. We'll figure out which one fits on the call.

Most common

Fractional SEO

An embedded SEO lead for your team.

I own search the way an in-house head of SEO would — strategy, prioritization, and the day-to-day work of getting it shipped with your writers and engineers.

  • A roadmap tied to signups and demos, not keyword counts
  • Working directly with your writers and engineers
  • Reporting that shows what moved and what it was worth

Best for Companies that need SEO owned, not advised on.

Project-Based SEO

A defined problem, a defined end.

A scoped engagement for a specific thing that needs solving, with a clear deliverable and a date it lands.

  • Technical audit with fixes in priority order
  • Site or domain migration that keeps its rankings
  • Keyword architecture and content strategy
  • GEO audit — why assistants do or do not cite you

Best for Teams with one problem blocking organic growth.

Advisory

Pressure-test the plan.

You have someone executing. You want a second opinion from someone who has done this before, available when decisions come up.

  • Recurring strategy calls
  • Async access for questions between calls
  • Review of your team's plans and output

Best for Founders and marketing leads with execution covered.

Pricing depends on scope, so I'd rather quote it after we've talked than post a number that fits nobody.

From the podcast

Conversations worth stealing from

I sit down with the people running SEO and content at B2B SaaS companies and agencies to find out what they actually did — what worked, what didn't, and what they'd never do again.

All episodes
Ep. 4October 22, 202600:56:41

AI Search Visibility for SaaS: The 3 Layers That Actually Matter

George Chasiotis, owner of Minuttia, found a high correlation between a SaaS brand's number of G2 reviews and its AI search visibility. He explains why brand experience is now the first layer of AI search. George owns…

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Ep. 3October 8, 202600:45:47

SaaS Content Strategy After AI: Why Evergreen Content Is Dead

Evergreen content is dead, says Nick Gaudio, the brand and content lead behind Rev, ManyChat and Sweep. The blogs that survive will run like newsrooms. Nick has spent 15 years making B2B brands interesting, believable…

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Ep. 2October 7, 202600:31:21

Getting Cited by ChatGPT: Why Human Content Beats AI Content

Human-written articles got a brand-new product leads from ChatGPT in its first month. Anastasiia Krasiukova, founder of Upcorn Agency, explains what made them work. Anastasiia has been in SEO for 10 years and runs Upc…

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Want a straight answer about your search growth?

Book 30 minutes. I'll tell you what I'd do first — whether or not you end up hiring me.

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