Podcast
Every week I sit down with the people running SEO and content at B2B SaaS companies and agencies to find out what they did, what worked, and what they'd never do again. No theory, no hype.
George Chasiotis, owner of Minuttia, found a high correlation between a SaaS brand's number of G2 reviews and its AI search visibility. He explains why brand experience is now the first layer of AI search. George owns…
Read the write-upEvergreen content is dead, says Nick Gaudio, the brand and content lead behind Rev, ManyChat and Sweep. The blogs that survive will run like newsrooms. Nick has spent 15 years making B2B brands interesting, believable…
Read the write-upHuman-written articles got a brand-new product leads from ChatGPT in its first month. Anastasiia Krasiukova, founder of Upcorn Agency, explains what made them work. Anastasiia has been in SEO for 10 years and runs Upc…
Read the write-upMost SaaS companies judge link building by DR. Saket Aggarwal, co-founder of Digital Gratified, thinks that's the wrong metric entirely. Saket started out as a technical writer and went on to build a link building age…
Read the write-upOne email per episode, with the short version of what came out of the conversation. Nothing else, and you can leave in one click.
